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Made with what your skin actually asks for — gentle, effective ingredients, nothing it doesn't need.

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EWA Hydrating Cleanser
Skincare made for melanin-rich skin

Built for Nigerian skin, in Nigerian heat

Most skincare is formulated for cooler, drier climates and quietly hopes it works here too. EWA started from the opposite direction — humidity, heat, and melanin-rich skin first, everything else built around that.

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Climate-AdaptedCruelty-FreeClean IngredientsMade for Melanin-Rich Skin

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Acne→Aging→Hydration→
Hyperpigmentation→Brightening→
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Meet Sage

Your personal skincare advisor, always on

Whether it's a specific skin concern or just figuring out where to start — Sage is warm, knowledgeable, and right there in the corner of your screen.

Sage

Your skin advisor

Hi! I'm Sage. What's going on with your skin lately?
My skin gets so oily by noon
Lagos heat will do that. A lightweight gel moisturiser actually helps regulate oil — sounds counterintuitive, but it works.
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